Values or trends?

This year I´m Completing 12 years with zero consumption of milk.

Back then, there wasn't a single wide scale commercial alternative, and Oatly products were yet to be massively imported, so one had to prepare daily his own almonds \ quaker \ soy milk.

Today in Israel, it seems the revolution is conquering new heights, as big local dairy companies, such as Strauss Group opted for the "if you can't beat them, join them" way, so even in middle class regions you can see the large retail refrigerators as this one

To the left, milk shelf, full.

To the right, alternatives one, half empty.

I always try to adhere to my personal values.

Seeing as they constantly align with the ongoing global necesities - makes me be certain in my way.

And what about you?

When your values & global trends are in conflict - which way will you choose?

• My values
• If everybody's doing it, they must be smarter then me
• I'll try to reach an internal compromise